Google is a very popular search engine. Recently, Google created a new search engine that gathers information from Google+, a social media site similar to that of Facebook. But the problem lies not with the creation of the new site, but with how it searches.
This new site, titled, Search Plus Your World, is Google's latest innovation. The site is designed to filter the results that it gives you so that it fits exactly what you are searching for. The problem, however, is that Google is only gathering information from Google+. That means if you search a persons name, you will not find their Facebook profile, Twitter account, or any other website that links that person to a social media website. This all seems fine to an average person, but Google+'s main competitors (Facebook, Twitter, ect.) are not happy with this at all. They feel that Google is essentially monopolizing the search engine industry and is preventing information from such sites to be shown to the masses. The only way that a Facebook or Twitter account could be found using this new search site would be if those companies were to join forces with Google+ (Horizontal integration (Brownie points?)).
A quote from comScore states, “Is Google a monopoly? With control of two-thirds of the U.S. search market, it is legally within the realm.” With this said, Google may be defined as a monopoly in this particular situation. The question is , however, whether this can be definitively proven in a court of law.
More information can be found here:
http://money.cnn.com/2012/01/18/technology/google_search/index.htm
My question to you is: Because Google is such a popular search engine, do you think that the site could actually be deemed a monopoly? If so, what do you think would come of the site?